Indian Lending Research
Independent research on Indian lending, built to be checked.
NIRNITI examines primary bureau and regulatory evidence on MSME credit, borrower behaviour and lender strategy. Every material percentage is published with the population it describes and a source locator.
Public evidence. Practitioner interpretation. Decision implication.

Research Note #01
India Is Adding More First-Time Borrowers. So Why Is New-to-Credit Losing Share?
What NTC actually measures in a maturing Indian credit market, and what lenders should measure alongside it.
- New-to-credit share can fall while the number of first-time borrowers rises.
- An entity can be new to credit even when the underlying borrower has prior retail credit experience.
- Denominators, population definitions and bureau structure decide what the ratio means.
How NIRNITI works
Research for people who build, fund, evaluate or advise lenders.
The focus is the operating reality of Indian lending: borrower acquisition, MSME credit, cross-bureau interpretation, portfolio signals and the commercial implications of public evidence. Every note is built in the same order.
Public evidence
Primary bureau reports, regulatory text and official releases, read at source and cited to the relevant page, figure or official release.
Practitioner interpretation
What the numbers mean operationally for lenders and credit businesses, not recycled press-release language.
Decision implication
What a business head, credit head, founder or investor should do differently once the finding holds.
The standard is simple: separate fact from interpretation, and interpretation from recommendation.
Contact
For research enquiries and professional discussions.
- Research-note requests and distribution
- Lender strategy and underwriting discussions
- MSME lending and borrower behaviour
- Advisory and collaboration conversations
- Speaking and expert discussions in the research domain